The I Live to Fish campaign was the first set of promos we shot at World Fishing Network with a bigger budget and months of creative input and planning. The concept was for the anglers to get personal with the viewer and to talk about their life growing up in the fishing world. We posted over 400 photos from all the anglers on a giant cork board as the background; it provided a great depth of field with the angler sitting comfortably on a leather chair recalling his past. Shot in studio in August 2007, on a pair of Sony F-900 HD cameras, the quality and end result was something we were most proud of.

When we asked our anglers why they got into fishing, three words often came up: passion, addiction and obsession. Here is a collection of some of the guys talking about that subject.